How do I get better listings in google? This is the $60 question that website owners have been struggling with for a number of years. I'll give you one simple tip here.
Keyword Rich New Content is King!!!!
For example, your an Author and have a website with 4 or 5 pages where you sell a couple of books and you have spent hours and hours making your pages just as perfect as possible and there is nothing more you can do. So, what do you do?
Create 1 to 3 new pages per week, possibly in the form of a blog. As the author you may talk about the books or maybe talk about your next project or maybe just about life in general. Keep it simple. Keep it relevant and keep doing it.
Keeping your site fresh with current information is something google likes.
If you do it in the form of a blog, it's possible that others will leave comments. This will get you added content and also help you create a fan base that may even link to your site from their site or post links to you in their social networks.
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